
It was over 50 years in the making, but George Lucas finally made his way to San Diego Comic-Con for the very first time, not to promote a new film or production, but to share a personal passion project decades in the making. Lucas took the stage in Hall H on Sunday, July 27th for a special panel titled “Sneak Peek of the Lucas Museum of Narrative Art,”joined by Academy Award-winning director Guillermo del Toro and Oscar-winning artist Doug Chiang, with Queen Latifah moderating the conversation.
In what was often an emotional and heartfelt panel, Lucas spoke with a quiet intensity and unmistakable passion about his lifelong love of visual storytelling. He reminded the crowd that art is not just entertainment, but something that helps the world survive, connecting people across cultures, generations, and time.
The panel explored the power of narrative art and took fans on a journey through illustrated storytelling, from ancient cave drawings to digital media. Each panelist offered a unique perspective on how stories told through images shape identity and culture, and why it’s more important than ever to preserve them.
“We were beyond thrilled to welcome George Lucas to Comic-Con for the very first time,” said David Glanzer, Chief Communications and Strategy Officer of Comic-Con. “This was a full-circle moment, with Star Wars having one of its earliest public appearances here nearly five decades ago. Having Mr. Lucas return to debut the Lucas Museum was a true celebration of everything Comic-Con stands for.”

Panelists: –
George Lucas
As co-founder of the Lucas Museum of Narrative Art, Lucas brought more than six decades of storytelling, collecting, and cultural influence to the stage. Beyond his iconic work on Star Wars and Indiana Jones, Lucas spent years assembling one of the world’s most significant collections of narrative art. The museum represents his mission to showcase how visual storytelling connects people and preserves culture.
Guillermo del Toro
The Oscar-winning creator behind Pan’s Labyrinth, The Shape of Water, and Pinocchio shared his deep appreciation for fantasy, folklore, and illustrated art. A dedicated collector and member of the museum’s board, he offered insight into how preserving visual narratives helps shape identity and imagination.
Doug Chiang
Chiang, the visionary behind much of Star Wars’ modern aesthetic, reflected on his decades working with Lucas and how design transforms story into myth. His production design shaped films, series, and theme parks, making him a central force in building the visual legacy of the galaxy far, far away.
Moderator: Queen Latifah
With her trademark charisma and passion for storytelling, Queen Latifah guided the conversation with warmth and insight. As a lifelong fan of genre storytelling and a multi-talented performer, she brought both industry knowledge and personal appreciation to the panel, fostering a dynamic and thoughtful exchange.
About the Lucas Museum of Narrative Art
Scheduled to open in 2026, the Lucas Museum of Narrative Art will be a groundbreaking institution dedicated to storytelling across cultures and media. Co-founded by George Lucas and Mellody Hobson, the museum’s collection includes works from Norman Rockwell, Frida Kahlo, Jack Kirby, Chris Ware, and Gordon Parks, as well as artifacts from Lucas’s own film projects. Designed to celebrate storytelling in all its forms, from comic books and photography to fine art and film, the museum aims to be a home for stories that define and unite us.
That wraps up my coverage of San Diego Comic-Con 2025.
Photos by Brian Sims
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